Allwyn launches Operation Guardian to help retail partners sell The National Lottery even more safely Allwyn UK, the incoming operator of The National Lottery, announce the appointment of Heart & Science as its preferred media partner for the Fourth National Lottery Licence Hi-tech digital dispenser marks first change to how National Lottery Scratchcards are bought in 30 years Allwyn looks to the future with innovative National Lottery Scratchcard technology at Asda store Allwyn partners with ITV to celebrate The National Lottery’s impact on women’s football and support the FA’s Big Football Day Allwyn races out of the blocks with huge new National Lottery campaign to celebrate player support for Team GB and ParalympicsGB
Karel Komárek, Chairman of the Board of Allwyn and Founder of KKCG Investment Group, Allwyn’s majority owner, stated, “Listing on the NYSE is the next chapter in Allwyn’s history and track record of shared success benefitting players, communities, governments and investors. “I am immensely proud of what the team have delivered and the part I have been able to play over these last two years in leading them. I look forward to working with our UK team and partners, along with colleagues from throughout the Allwyn Group to deliver on our commitment for a bigger, better and safer National Lottery.”
“Allwyn’s new licence will see The National Lottery fund even more important initiatives through its commitment to raising millions more pounds for good causes. We want the birthday year, and the decade that follows, to be full of more unmissable and unforgettable moments for more people in more ways.” It will be a journey that will take time – but one that has many incredible milestones along the way, offering us more opportunities to reflect on all the good that comes from it. Allwyn will also directly invest a ring-fenced £1 million every year from its own profits into social value initiatives, in collaboration with its operational and business partners, to help deliver a positive legacy.
Pavel is also a member of the board of directors of KKCG, and of individual companies that belong to the Group, including OPAP and SAZKA a.s., as well as serving on the supervisory boards of CASAG and Austrian Lotteries. Ken has spent more than 18 years in various corporate finance positions and has extensive experience in capital markets and M&A. Robert is also a member of the board of directors of individual companies that belong to the Group, including OPAP, and serves on the supervisory boards of CASAG and Austrian Lotteries. Justin King leads Allwyn UK’s Board and spearheads the company’s efforts to reinvigorate and improve lotteries. Mark was previously Chief Information Security Officer at Smart DCC, the organisation responsible for the secure and interoperable communication network that supports the rollout of smart meters across the UK. Mark was previously at the BBC, with responsibility for the build and running of BBC iPlayer, and Director of Online Delivery and Operations at Sky where he worked across a wide range of consumer facing digital services.

Offer

Allwyn Group (“Allwyn”) is a leading multi-national lottery operator.We believe that lotteries can transform lives and life chances. CRHC, the Company and Swiss NewCo and their respective directors and executive officers, under SEC rules, may be deemed to be participants in the solicitation of proxies of CRHC stockholders in connection with the Business Combination. The Form F-4 will be sent to each of CRHC’s shareholders, and Allywn Entertainment AG and CRHC will file other relevant materials with the SEC in connection with the proposed business combination. The assumptions and estimates underlying the prospective financial information are inherently uncertain and are subject to a wide variety of significant business, economic and competitive risks and uncertainties that could cause actual results to differ materially from those contained in the prospective financial information. The Company and CRHC caution that the foregoing list of factors is not exclusive or exhaustive and not to place undue reliance upon any forward-looking statements, including projections, which speak only as of the date made. This communication includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 with respect to the proposed business combination between CRHC and the Company (the “Business Combination”).

Changing lives every day

We are immensely proud of having been entrusted with the stewardship of this national institution as the operator for the ten years of the Fourth Licence. He led the team that won the bid to operate the Fourth Licence and has guided it whilst the various legal challenges have been addressed, since we were awarded Preferred Applicant status in March 2022. I’m really looking forward to working with Justin, the Allwyn board and the wider management team to manage the transition as we take over in 2024.” “The whole team at Allwyn is immensely proud to be taking on the responsibility for growing the National Lottery over the next ten years. As the new operator of the National Lottery, Allwyn will prioritise the protection of all participants, particularly those who are vulnerable, and discourage excess, unaffordable play whether online or in stores.

Driven by People, United by Purpose

Alastair was previously a member of the London 2012 bid team and worked with the Organising Committee for the London 2012 Olympic and Paralympic Games from start to finish. Samantha Sheriff, Chief People & Places Officer at Allwyn, previously served as Chief People Officer at both Allwyn and at Camelot during 2023, taking Allwin Casino on a dual role to support the smooth transition from the Third to the Fourth National Lottery Licence. Chris previously held a number of roles in UK retail, specialising in channel growth and operations. Al previously held senior finance roles in a number of blue-chip companies including Sky, BT and Barclays. Andria was formerly EMEA CEO at Tag Worldwide, a global marketing production business, having previously held the position of CEO of EMI in the UK and Ireland. Our ambition is to be the lottery operator of choice.

• In our bid proposals we setout our plans to win back customers that have stopped playing and to bring anew generation of players to the National Lottery by introducing new games and technology to capture the imagination of the nation.
• We welcome and support the Government’s clear-sighted decision to protect The National Lottery and ensure a lotteries sector centred on one national lottery.
• Andria will lead Allwyn as it prepares to become the operator of The National Lottery in February 2024.
• To provide more games, more players, more entertainment, more winners, and more money for National Lottery-funded projects.
• Al previously held senior finance roles in a number of blue-chip companies including Sky, BT and Barclays.
• Beyond Allwyn’s stewardship of the National Lottery, the Company is committed to a wider societal contribution centered on three priority areas of protecting the planet through sector-leading net zero plans, empowering people through greater diversity and accessibility and supporting prosperous places by bringing innovation and investment to UK high streets across the country.

Harry has held a series of senior legal roles in the leisure and entertainment industry, including serving as Group General Counsel at William Hill, General Counsel and Company Secretary at Gala Coral Group and General Counsel and Company Secretary at Luminar Plc. Sam previously worked in senior People leadership roles across retail, professional services, software and technology, construction and luxury hospitality. During his tenure, Lotto New Zealand has embraced digital play, and experienced record levels of growth. Al joined from William Hill where he served as the CFO for the online business and, more recently, also took ownership of the retail business. Alan Artz, Chief Financial Officer, joined Allwyn and Camelot in 2023 in a dual role to support the smooth transition between the Third and Fourth National Lottery licences.
The changes we need to make to achieve these ambitions are largely behind the scenes and relate to technology and infrastructure. It’s a balance that lets us come together to connect, while keeping the flexibility to support your lifestyle.‍Sustainability is central to how we design and operate our spaces, with our offices powered by renewable energy with long-term impact in mind.‍ Natural lighting, biophilic design features, and accessible layouts all contribute to spaces that feel energising and inclusive.‍We embrace a hybrid way of working, while each team works slightly differently, we typically spend three days per week in the office. Letting colleagues know that some extra help, understanding, or just more time might be needed. We advertise all our jobs on this platform to ensure our jobs are accessible to more people.

Disability Confident

I’ve had some great conversations with Allwyn over the last year and I know how seriously they’re taking their commitment to retailers, so I’m really excited to see what the next decade brings.” The high street will continue to play an important role over the coming decade with over 40,000 retailers selling National Lottery products. Allwyn’s games strategy over the course of the licence aims to create even more new millionaires and prize winners.

Connect with us on social

• Allwyn, operator of The National Lottery, is launching a brand new campaign for its Set For Life game
• Allwyn’s plans will transform and improve the way the National Lottery operates; bringing more efficiency, greatly improving convenience and access for participation, utilising technology to protect players from gambling harm and providing new and exciting ways to play.
• Vodafone and Allwyn partner on digital upgrade for next National Lottery Licence
• On 1 February 2024, Allwyn UK took over as the operator of The National Lottery.
• Players should feel a greater connection with all our games and the National Lottery-funded projects they support by playing those games.

Once complete, we’ll finalise your contract ready for you to join us on day one, for a company induction. As a regulated business, we carry out vetting checks in line with Gambling Commission requirements, managed by a third-party provider. A member of our Talent Acquisition team will talk you through the offer, benefits and next steps.

In addition to in-store changes, Allwyn is investing in a broader technology transformation programme to support the modernisation of The National Lottery, including the move to a new technology platform with Scientific Games. Allwyn has today launched a special competition to thank National Lottery independent retailers for all of their support Allwyn thanks retailers for their continued support during upcoming significant upgrades The benefits to retailers from selling The National Lottery and operator Allwyn’s plans to help Scotland’s high streets were set out by renowned retailer and Allwyn Chair, Justin King CBE
With consumers expecting the option to experience and pay for entertainment online, Allwyn is building stronger, more individualized and more valuable relationships with our customers. I recognise that the next period requires a different leadership approach, better connected to our group, and the leadership team of the outgoing licensee, Camelot UK Limited, and this is therefore the right time for change.” Beyond Allwyn’s stewardship of the National Lottery, the Company is committed to a wider societal contribution centered on three priority areas of protecting the planet through sector-leading net zero plans, empowering people through greater diversity and accessibility and supporting prosperous places by bringing innovation and investment to UK high streets across the country. Allwyn’s plans will transform and improve the way the National Lottery operates; bringing more efficiency, greatly improving convenience and access for participation, utilising technology to protect players from gambling harm and providing new and exciting ways to play.
In the Czech Republic, 150,000 school children each year participate in a Company-sponsored Olympic-style multi-sport contest, and the Company supports more than 3,200 disadvantaged children in pursuing sports through the Czech Olympic Foundation. It is the biggest supporter of sports in Austria, with its subsidiary, Austrian Lotteries, making a guaranteed annual contribution of at least €80 million to sports, and having provided approximately €1.7 billion in sports funding since 1986. We are excited by the growth opportunities the Company has ahead of it and we look forward to providing our support. Messrs. Gary D. Cohn and Clifton S. Robbins, Co-Founders and Co-Chairmen of Cohn Robbins Holdings Corp., stated, “We have worked with hundreds of management teams and invested in hundreds of companies in our careers, but we founded Cohn Robbins to seek out just one. Online users of Allwyn businesses have more than doubled in the past two years, enabling the Company to establish customer relationships and implement cross-selling initiatives that it expects to create greater value and benefit from low churn rates and customer acquisition costs.